Nova Seed Uses Chatbot to Reach Millions of Gamers
TORONTO, Ontario – March 9, 2017 – Gorgon Pictures, House of Cool and Massively announced today the release of the Nova Seed narrative game bot. Part one of the three-part game will be available on Facebook Messenger, Kik and Viber today. Two additional episodes will to be released on March 14th and March 21st respectively.
Ahead of the March 28th release of Nick DiLiberto’s sci-fi animated film Nova Seed, Gorgon Pictures, House of Cool and Massively have collaborated to create the chat-based Nova Seed game. This ‘Choose-Your-Own-Adventure’ style game invites participants to engage with the movie in the same way they would text a friend, while also allowing the producers of the film to reach, track and promote it to a large audience.
“Nova Seed is a brilliantly original film that requires a brilliantly original campaign,” said Ricardo Curtis, President and Creative Director of House of Cool. “Independent filmmakers are often unable to market their films because they put all their resources into the production. With the Massively Nova Seed game, we are able to engage with a huge audience with great precision and at low cost. I know of no other way Nova Seed the movie could gain so much engagement that actually drives sales.”
The Massively platform has recently been used on engagement campaigns for big budget films like Star Trek Beyond (2016), Teenaged Mutant Ninja Turtles: Out of the Shadows (2016), Insidious 3 (2015) and the upcoming John Wick: Chapter 2, but Nova Seed is its first foray into Independent film.
“Pilot projects like this are what entertainment companies and brands should be doing to participate in the digital economy,” said Russell Ward, President of Massively. “We can literally ‘flip a switch’ and millions of targeted fans are exposed to your film.”
Nova Seed director, Nick Di Liberto, said, “Being a gamer myself, the narrative nature of the Massively platform allowed me to easily translate the essence of my film into a playable form. My fears of Nova Seed becoming a download and forget type app were washed away the first time I played it. It was like experiencing the Nova Seed world in a whole different way.”
Pre-sales for the Nova Seed movie began March 7, 2017 on VHX.TV, the House of Cool portal where the special edition is available.
Stephen Verrall’s soundtrack album will be available on all digital platforms March 24, 2017 through Lakeshore Records. The March 28 release will see the film’s availability expand to VRV’s MONDO Media Channel (SVOD), Amazon Instant Video, Google Play, iTunes and Amazon.com.
About House of Cool:
House of Cool is an international leader in storytelling and animation. Established in 2004, the Canadian firm has contributed its award-winning creative expertise to leading studios and brands around the world, including pre-production on films such as Angry Birds (2016), Peanuts (2015), Rio 2 (2014), Ice Age: Continental Drift (2012), Despicable Me (2010) and Horton Hears A Who (2008).
About Massively Inc.:
Founded in 2013 by the principals of House of Cool, Massively is an automated chatbot platform that powers the creation and distribution of engaging content and services over major social chat platforms (Facebook Messenger, Kik, Twitter, SMS). Using the platform are some of the world’s largest brands (GE, McDonalds, VW, TD, Paramount, Microsoft, eBay). The focus on natural language processing through text-based narrative has driven over 650 million text messages sent. Massively is one-to-one engagement at a massive scale.
About Gorgon Pictures:
Gorgon Pictures Inc. is an Independent animation studio located in Fukuoka Japan, established by Canadian filmmaker Nick DiLiberto, which is dedicated to creating fully 2D hand drawn animated films. With its first feature film Nova Seed (2016), an award winning Sci-fi adventure, Gorgon Pictures has become an inspiration to artists and filmmakers around the world and continues to push the envelope in its approach and techniques to the medium.
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House of Cool: Wes Lui / 416-591-6500 / firstname.lastname@example.org
Massively: Russel Ward / 416-727-9257 / email@example.com
Cynthia Amsden, Roundstone Communications
Julie Giles, greenHAT digital